Issue - meetings

To consider a policy for the sponsorship of roundabouts in Redditch.

(Report attached)

The Committee considered a report which set out proposals for engagement with local businesses and commercial organisations to realise sponsorship opportunities within high profile locations across the Borough. The background to submission of this report was the need to achieve income targets for Leisure and Cultural Services and a long-standing desire by Members and Officers to use the various roundabouts in the Borough for this purpose.

Members were informed that the Council had previously held detailed discussions with external parties with a view to achieving sponsorship of various roundabouts, but Officers were now of the opinion that internal control of the process was the most effective and beneficial way to proceed. The Committee warmly welcomed the progress that was being made in this regard and expressed the wish that Officers and potential sponsors adopt an imaginative approach to this opportunity, for instance by exploring the potential for good quality public art.

RECOMMENDED that

1)         the policy on Sponsorship and Advertising on roundabouts be approved and adopted; and

2)         authority be delegated to the Head of Leisure and Cultural Services in consultation with the Portfolio Holder for Leisure and Tourism to agree the sponsorship fees with a maximum 20% plus/minus variance of approved charges.